Shamed star, Tiger Woods maybe on the comeback trail after was publicly backed overnight by one of his major sponsors – amid claims they were on the verge of ditching him. TAG Heuer, the Swiss watchmaker had removed pictures of Woods from its website as details of his alleged affairs emerged. The firm backtracked last night and re-posted the images under the headline: TAG Heuer stands with Tiger Woods.
The company claimed its previous decision to axe the photos was simly a “supportive move”. The site also explained that Woods had been TAG Heuer brand ambassador since 2002 and insisted the relationship was “strictly professional”.
So far at least 14 women have come forward to claim they had affairs with the cheating Woods, and this number seems still to be growing.
Other sponsors have reacted differently, Woods was completely dropped by Consulting firm Accenture as its representative earlier this month. They said at the time that he no longer presented the right image. While his advertisements for Gillette razors have been axed by the company for the foreseeable future in the wake of Woods extra-marital revelations. They are holding back from distancing themselves completely stating that they are supporting his desire for a lower profile while he attempts to resolve his marital problems. A holding position that could yet go either way.
There is no doubt that the Woods brand has been damaged, just how badly only time will tell.
There seems little hope of his marriage recovering from the revelations however with Elin in discussions with divorce lawyers.
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